Nigerian artist and songwriter Jaya is making headlines with the release of his highly anticipated single and music video, “Don’t Tell.” Released under Disruptive Label and distributed by Dapper Music, this track marks a significant milestone in Jaya’s burgeoning career, both within Nigeria and on the international stage.
Jaya, whose real name is David Johnson, has introduced his innovative AfroGlobal sound with this latest release—a dynamic blend of Afrobeat and Dancehall. “Don’t Tell” is an undercover love story that combines Jaya’s unique style with a compelling narrative, offering listeners an immersive experience that showcases his ability to blend vulnerability with a confident and charismatic persona.
The single, produced by the powerhouse trio Ty Jilla, Rob “WhooDat” Jua, and Warren Zavala, features an infectious rhythm and relatable lyrics that invite listeners into a world of passionate and discreet love. The music video further amplifies Jaya’s AfroGlobal aesthetic, reinforcing his role in the global expansion of African music.
In a significant career development, Jaya has signed a global publishing deal with Prescription Songs, in partnership with Disruptive Label Publishing. This deal positions him alongside elite artists such as Doja Cat and Fridayy, underscoring his rapid ascent in the music industry. Furthermore, Jaya’s involvement in the music world extends beyond his solo work; he has co-produced and contributed vocals to a track on rap superstar Da Baby’s upcoming album, showcasing his multi-talented prowess.
The release of “Don’t Tell” is just the beginning for Jaya. Major labels have shown keen interest in his work, signaling a promising future for the artist. The single is available on all major streaming platforms, and its success highlights Jaya’s potential to become one of Nigeria’s most prominent global stars.
Jaya’s musical journey began as a church drummer, evolving into a talented singer and songwriter. His diverse style, influenced by artists such as Fela Kuti, Wizkid, Drake, and Chris Brown, embodies the essence of Africa. Over the years, he has contributed his songwriting skills to renowned African artists like Asake, Runtown, Tiwa Savage, SkiiBii, and Spinall.
The artist’s breakthrough came when he met Rob Jua, an African-American music executive, through Instagram. This connection led to Jaya’s signing with Disruptive Label, which has been instrumental in his career growth. Since then, Jaya has worked on Da Baby’s upcoming album “Jonathan” and contributed to records for Rihanna, Oxlade, the soundtrack for “The Lion King 2,” and many top Nigerian acts.
Disruptive Label’s recent partnership with multi-platinum pop producer Dr. Luke and his Prescription Songs for Jaya’s publishing deal further solidifies his position as a rising star. With his versatility as a singer and songwriter, Jaya is set to make a significant impact on both the Nigerian and global music scenes.
As Jaya continues to build on his success, fans can look forward to more innovative and engaging music from this dynamic artist.
