Tems’ entry into football club ownership is a groundbreaking move that signifies a shift in how African artists are expanding their influence beyond music. Her decision to partner with San Diego FC as a club owner highlights the growing intersection between sports, entertainment, and business, particularly for African creatives looking to leave a lasting impact in multiple industries.
By becoming the first African female to own a stake in an MLS club, Tems is setting a precedent for other artists who may want to venture into sports ownership. Over the years, we’ve seen global music stars like Jay-Z, Drake, and even Rihanna invest in sports franchises, but this move is particularly significant because it strengthens the representation of African women in the business side of global football.
Her partnership with Pave Investments, a firm that has already played a major role in investing in NBA Africa, suggests that there is a long-term vision to create opportunities not just in American football (soccer) but also in youth football development across Africa. The involvement of Right to Dream Academy further aligns with Tems’ brand as an artist who is passionate about empowerment, especially for young talent.
The football-music crossover is not new, but it’s becoming more strategic. Clubs are now leveraging music icons to expand their global reach, and with Tems being one of the most influential Nigerian artists today, San Diego FC stands to gain from her massive fan base and cultural influence. This could also mean future collaborations in music, branding, and events that will bridge African culture with North American football.
With this move, could we see more African artists following in her footsteps and investing in sports franchises? Football is already deeply embedded in African culture, and artists like Burna Boy, Davido, and Wizkid have expressed their love for the game. If Tems’ ownership move proves to be a success, it might inspire other musicians to diversify their business portfolios in a similar way.
Overall, this is a win not just for Tems but for African representation in global sports business. It proves that African creatives are no longer just exporting culture but also playing a key role in shaping industries beyond their traditional fields.
