Ghanaian Afrobeat sensation Twicy is making waves with two standout singles, “Lotto”and “Live It Up,”from his 2023 debut album Far Away. These tracks, known for their catchy rhythms and vibrant energy, have helped Twicy solidify his place in the Ghanaian music scene.
The Rise of Lotto and Live It Up
“Lotto”quickly became a fan favorite due to its rhythmic beats and relatable lyrics about life’s uncertainties, much like the gamble of playing the lottery. Its infectious hooks have made it a hit on Ghanaian radio and club scenes. Meanwhile, “Live It Up” delivers a celebratory vibe, encouraging listeners to embrace life’s joyful moments and live in the present. The success of these singles has played a crucial role in Twicy’s growing popularity.
Twicy’s Nigerian Expansion in 2024
In August 2024, Twicy took his music career to new heights by embarking on a promotional tour in Nigeria, one of Africa’s largest and most influential music markets. Recognizing the immense potential of Nigeria’s thriving Afrobeats scene, Twicy strategically aligned his efforts with major radio and TV networks, including an appearance on 99.9 Beat FM Lagos, to promote “Lotto” and “Live It Up.”
This move is seen as a significant step toward broadening his Pan-African fanbase. Nigeria, home to global superstars like Burna Boy, Wizkid, and Davido, is a crucial hub for African pop culture, and Twicy’s connection with this market is expected to accelerate his career.
Early Career and Label Signing
Twicy’s professional music journey began in 2016 when he was signed to Dailey’s Entertainment, a U.S.-based record label. Known for his ability to blend highlife, Afrobeats, and contemporary African pop, Twicy’s music resonates with diverse audiences, combining relatable lyrics with infectious rhythms. His songs often draw from everyday life experiences in Ghana, making him a relatable and admired figure in West African music.
Bridging Ghana and Nigeria’s Musical Heritages
Twicy’s efforts to connect with the Nigerian audience not only benefit his career but also foster a deeper cultural exchange between the musical heritages of Ghana and Nigeria. By blending these influences, Twicy aims to bring his unique sound to a wider African and international audience.
The Future Looks Bright
As Twicy continues to promote his music and grow his fanbase across Africa, his future in the global Afrobeats movement looks promising. With his smooth voice, engaging songwriting, and genre-blending music, Twicy is on track to become a significant figure in West African music and beyond.
Fans can stream “Lotto”and “Live It Up”and anticipate more exciting releases from Twicy as he continues to expand his artistic horizons and reach new milestones in his career.
